It is now even easier to create engagement on Facebook. We have added Facebook Auction to Lenius, enabling retailers and restaurants to create auctions directly on Facebook and let customers place bids in the comments.
It gives businesses a new and entertaining way to sell products, experiences and special offers while customers can follow the bidding directly in the post.
From post to auction
With Facebook Auction, you can create a post featuring the product or experience you want to sell. Customers submit their bids in the comments while the system automatically keeps track.
The current highest bid is updated in the post, allowing both the business and its customers to follow the auction as it develops. When the auction ends, the system automatically identifies the winner, who can then proceed to payment and collection.
What can you sell at auction?
Facebook Auction can be used for many different types of products and offers. For example:
- Meals, menus and gift cards
- Batches of goods and short-dated products
- Cakes, speciality products and surplus production
- Demonstration and display items
- Experiences, events and local offers
- Products where you only have one or a few available
Bring more activity to your products
An auction can make an ordinary post more engaging. Customers can participate actively, follow the other bids and see who ultimately wins. For the business, it is also a simple way to highlight products that are only available in limited quantities or deserve extra attention.
It could be a menu, a cake from today’s production, a gift card or a local experience. The possibilities depend on your business and the products or offers you want to put into play.
Another sales opportunity in Lenius
Facebook Auction is now part of the Lenius platform, giving retailers and restaurants another way to engage with their customers. Bids are visible in the Facebook post, and when the auction is over, the system helps identify the winner.
Could Facebook Auction be relevant to your business? Then it may be time to explore how auctions can become part of your sales and customer engagement on Facebook.
