Lenius is now verified by Meta as a Tech Provider. This means that Meta has approved Lenius as a technology provider that can develop solutions which businesses can connect to their Facebook Pages and ad accounts after granting their own approval.
For us, this is more than another tick on a list. The approval is an important part of the foundation for our new Lenius Takeaway Ads Monitor, and we can already see exciting potential for restaurants that want to work more purposefully with their advertising.
From ad clicks to actual online orders
Many restaurants can see how many people have clicked an ad. But clicks do not necessarily show whether the advertising results in more orders or increased revenue.
This is where Lenius Takeaway Ads Monitor comes in. Our aim is to make it clearer whether a restaurant’s advertising actually delivers results in the form of online orders.
For one of our takeaway customers, online orders increased from around 410 in June to 1,000 in July. That is more than double in just one month. The result demonstrates why we believe in connecting advertising activity more closely to the orders it is intended to generate.
An ongoing overview of advertising
With Lenius Takeaway Ads Monitor, we can:
- analyse advertising campaigns continuously
- identify problems and unnecessary advertising spend
- respond quickly when results change
- focus advertising on what generates actual orders
It is not about following numbers for their own sake. It is about using data to understand what works and where the activity may need to be adjusted.
The restaurant remains in control
Security and control are important parts of the solution. Each customer chooses which Facebook Pages and ad accounts are connected to Lenius, and the connection is made only after the customer’s own approval.
Verification as a Meta Tech Provider is therefore a major step forward for Lenius. It gives us a stronger technological foundation and allows us to continue developing tools that can help restaurants get more from their advertising.
Would you like to learn more?
We will soon share more about Lenius Takeaway Ads Monitor and the opportunities it can offer restaurants. If you would like to hear how Lenius can help your restaurant generate more online orders, you are welcome to contact us.
